Agents are already printing signs. The card is the thing people take home, and it works in three specific moments that have nothing to do with a mailing list.
Moment one: the open house table
Everyone who walks through takes something. Make it a 5×7 with the property on the front, the details on the back, and your number big enough to read without glasses. That card sits on a kitchen counter for a week.
Print 100 to 250. A card left in the box is worth nothing.
Moment two: the listing leave-behind
You did the walkthrough, you gave them a number, and they are talking to two other agents this week. What stays behind after you leave is the whole competition.
A card in the folder outlives the printed CMA. Put the thing that differentiates you on the back — days on market, sale-to-list ratio, one specific sentence about the neighbourhood you actually know.
Moment three: farming a neighbourhood in person
Agents who farm a neighbourhood the old way — walking it, going to the block party, dropping cards after a sale on the street — are doing something a mailing list cannot do, which is being a person from around here.
Print 4×6 for this. Cheaper per piece, fits a pocket, tucks into a door frame without folding.
What to print, by job
| Job | Size | Quantity | Front |
|---|---|---|---|
| Open house handout | 5×7 | 100–250 | The property, large |
| Listing leave-behind | 5×7 | 100 | Recent sale + your name |
| Walking the neighbourhood | 4×6 | 250–500 | "Just sold on [street]" |
| Counter cards, community boards | 4×6 | 100 | One line + number |
Prices run $49 for 100 4×6 up to $119 for 500, and $59 for 100 5×7 — shipping and a proof included in every one.
Make it match the sign
The directional sign at the corner, the sign in the yard and the card in their hand should be recognisably the same thing. Same colours, same headshot if you use one, same number. Agents who get this right stop having to introduce themselves twice.
If you are already ordering yard signs or an A-frame, send the same artwork and we will lay the card out to match on one proof.
Two mistakes worth avoiding
- The headshot as the hero. Your face does not sell the house. The house sells the house, and then your name gets the credit.
- Six listings on one card. A card with six properties gets read as an advert. A card with one gets read as news.