There are only two decisions in postcard size, and the second one follows from the first: how much do you need to say, and where does the card end up?
The two sizes worth printing
| 4″ × 6″ | 5″ × 7″ | |
|---|---|---|
| Surface area | 24 sq in | 35 sq in (+45%) |
| 500 pieces | $119 | $159 |
| Fits a pocket | Yes | Not really |
| Best at | Handouts, leave-behinds, door drops, counter cards | Photo-led cards, menus, multi-offer promotions, invitations |
Choose 4×6 if…
- Someone will hand it to someone else. It fits a hand, a pocket and a clipboard.
- You are leaving it at houses. It tucks into a door frame without folding.
- You have one message. A headline, a proof point, a number.
- Budget matters. It is the cheapest size per piece by a clear margin.
Choose 5×7 if…
- A photograph is doing the selling — a finished roof, a repaint, a landscaped yard.
- You have several things to show: three services, a small menu, a price list.
- The card needs to survive a stack. A bigger card is the one on top that gets noticed.
- It is going in an envelope for something formal.
The back is half the card
Both sides are printed at every price we quote, and most people waste the back. On a handout, the back is where the offer lives — the seasonal price, the guarantee, the three services in a list, the QR code that goes to your reviews.
Leave the back blank if you want. It costs the same. But it is genuinely the cheapest advertising space you will ever own.
Business card size, since people ask
3.5″ × 2″ is the standard business card and it is a different tool entirely. A business card is for the person you are talking to. A postcard is for the person who was not home. Most trades need both, and they should look like each other.
What we do not print
We stick to 4×6, 5×7 and standard business cards deliberately, rather than listing thirty sizes that mostly confuse the decision. Rack cards, flyers and odd sizes we will quote the same day — just ask.