New agents tend to buy signage in the wrong order — a beautiful expensive post sign before they own enough directionals to get anyone to the house. Here's the order that actually works.
1. Directional yard signs — buy these first
Ten 18x24 signs with arrows and your name. These do more work than anything else you'll buy, because the listing sign only helps people who already found the street.
Get double sided. Directionals sit at intersections and get read from both approaches. That's exactly the situation double sided exists for.
2. Listing signs — 4 to 6 per active listing
One at the property, one or two at the nearest intersections, one at the development entrance. Scale with how many listings you carry.
Most working agents keep 20–30 signs in rotation so a new listing never waits on a print run.
3. A feather flag for open houses
This is the piece that pulls drive-by traffic. A 14-foot flag at the curb is visible from a distance no yard sign reaches, and it moves, which is what catches the eye.
One flag, reused every weekend, for $149. The graphic can just say OPEN HOUSE — you'll use it for years.
4. A vinyl banner for events and offices
Broker opens, community events, a sponsor table at the school fundraiser. A 2x6 banner with your brokerage branding covers all of it for $50.
5. Canvas prints for the office
Signature listings and neighborhood photography on the wall. This is the last thing to buy, not the first — but it does make a listing presentation feel like it's happening somewhere serious.
Starter kit, priced
| Item | Qty | Cost | Priority |
|---|---|---|---|
| Directional signs, double sided | 10 | $125 | First |
| Listing signs, single sided | 10 | $95 | First |
| Feather flag, complete kit | 1 | $149 | Second |
| Vinyl banner 2x6 | 1 | $50 | Third |
| Total starter kit | $419 |
What actually goes on the sign
Your face is optional and takes up room. What isn't optional: the word that tells people what's happening (FOR SALE, OPEN HOUSE), your phone number in large type, and your name.
Brokerage branding is usually required by your office — check before you design, because retrofitting a logo into a finished layout never looks right.
The reorder rhythm
Signs fade, crack at the corners, and disappear. Most working agents reorder a 10 pack two or three times a year. Keep your artwork file so a reorder is a two-minute email rather than a redesign.